By Dilani Yogaratnam
Special to the Mirror-Spectator
BOSTON — Fashion designer Samuel Vartan knows how to mix business with pleasure. For his recent “End of The Summer Fashion Show,” Vartan put together a show with the casual feel of a swanky, outdoor party, held on the roof deck of Splash Boston, Ultra Lounge and Burger Bar, located at 150 Kneeland St., on Friday, August 20.
Vartan said his main objective for this event was an opportunity to thank friends and fans for their support as well as celebrate the end of summer. “Typically, Europeans like to celebrate and pat each other on the back when they’ve had a successful year. They’ll find any excuse with food and wine to celebrate,” he joked.
Vartan consciously wanted to create this European party look to compliment the spring/summer line he was showcasing, which is based on a Mediterranean, coastal resort lifestyle; some of the countries, which have inspired his Mediterranean line, include: Greece, Italy, Spain, as well as Morocco, Egypt, Beirut and Turkey, Vartan said. His fall/winter collection, “Dark City,” contrastingly is inspired by edgy, urban areas, such as Prague, Berlin and London, he said.
Adding to the summer atmosphere were the VIP booths lining the deck, which were partially covered in sheer white sheets, creating a cabana-like effect, as well as a small rectangular pool in the center, with three small fountains. Fashion photographer Todd Lee said of the Mediterranean line, “It reminds me of what the Mediterranean would be like. It always seems very airy and summery and makes me feel like I’m going on vacation.”
As the roughly 100 guests mingled, enjoying the view, people barely noticed that the show started “fashionably late,” closer to 8 p.m. The models descended a staircase and made their way down the makeshift runway, which was sectioned off by both the pool and a row of big white, plush couches, where attendants sat sipping cocktails and taking in the view.