Mexican Chicken Taco Pinwheels (Photos and recipe courtesy Toufayan Bakeries)

Recipe Corner: Since 1926: Toufayan Bakeries

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RIDGEFIELD, NJ — In 2020, Harry Toufayan, founder of Toufayan Bakeries was inducted into the Baking Hall of Fame by the American Society of Baking. Mr. Toufayan has been widely recognized for taking pita and flatbreads of Middle East to mainstream popularity across the U.S, through tireless innovative commercialization in baking and marketing.

“For 2021, the Baking Hall of Fame committee selected innovators who have earned the respect of their customers, suppliers, communities and industry,” said Rowdy Brixey, chair of the A.S.B. Baking Hall of Fame Evaluation Committee and president of Brixey Engineering, Inc., Holt, Mo. “It is our honor, to recognize individuals who have contributed strongly to the industry and gratifying to see consumers drawn to baked goods during these stressful times.”

Photo of the grandparents, Siranoush and Haroutioun Toufayan taken at their first bakery in West New York in 1968. MITSU YASUKAWA/NORTHJERSEY.COM

The Toufayan family has been baking since 1926, initially in Egypt, where the family lived before immigrating to America in the 1960s. Harry and his father began in a bakery below their two-bedroom apartment baking the pitas and other products by hand. One day, while standing in line at a supermarket deli counter in New Jersey, Harry Toufayan realized American consumers might love the pocketed pita bread his family had been making for decades. He packed up some fresh pitas and began the task of introducing deli, supermarket and health food store buyers to stock this new, previously unknown bread, changing the baked breads category in the process.  And as demand grew Harry thrived at working with original equipment manufacturers (OEMs) to design and build never-before built equipment to automate the process of making bread of his childhood in order to keep up with demand.“We are beyond proud of our father and what he has accomplished,” said Greg, Kristine and Karen Toufayan who head Operations, Finance and Marketing within the organization. “He has taught us the value of hard work, the true meaning of integrity and everything we know and love about bread. Of course, we still have a lot to learn, which is just fine, because Harry is still very much at work every day still striving for perfection in all the products we bake. We are thrilled to celebrate this honor with him, the entire team at Toufayan, and our cherished retail and restaurant partners nationwide.”

Mr. Toufayan built and continues his support for dozens of Armenian institutions in both America and Armenia, such as Armenian schools in NJ and NY, Churches in NJ and NY from both Diocese and prelacy, children’s centers, music schools, and veteran rehab center in Armenia. He is a proud American citizen and philanthropist as well.  He regularly supports many local non-profits, schools, and local charities and steps up to help fellow Americans when the need is unexpected. For example, in April 2020, instead of applying for PPP, Toufayan continued to work, in-person, baking bread along with dedicated staff. He donated $100,000 to food banks each in NJ and Florida communities where the bakeries are located, as thanks he still had a business and to help those facing job loss and worse during COVID-19.

“The Toufayan family’s been baking breads with quality and care since the beginning. Still family-owned over 90 years later, we’re one of the largest, privately-held specialty bakeries in the United States, filling lunch bags, toasters and tummies with our fresh flatbreads, pitas, bagels and snack-time yummies. Toufayan® Bakeries produces over 100 varieties of baked goods daily, including product options and innovations created to meet a variety of specific consumer needs, such as Low Carb Bagels and Gluten-Free Wraps.”

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Toufayan Bakeries was the first company to introduce a Gluten-Free Wrap to the market, and its Smart Pocket is a modern take on its traditional pita breads – it’s got a pocket like a pita, so it’s easy to stuff, but it’s square, so it’ll fit into a sandwich bag. Toufayan also makes bagels as well as flatbreads that predate even pita in the history of Middle Eastern yeast-risen wheat breads. Toufayan Naan breads are offered in Garlic and Plain flavors, and the company also offers a traditional Tandoori bread.

 

Toufayan’s Mexican Chicken Taco Pinwheels

Ingredients:

8 oz. cream cheese, at room temperature

1 1/2 cups shredded rotisserie chicken

1/2 packet of taco seasoning

4 tablespoons chunky salsa of your choice, plus more for garnish

2 tablespoons jarred jalapeño peppers, chopped (optional)

1 green onion, whites and greens, finely chopped

Juice of 1/2 lime or lemon

4 Toufayan Wraps

Crushed corn tortilla chips

Chopped cilantro or chives, for garnish

 

Preparation:

In a large bowl or mixer bowl add the first 7 ingredients. Use the paddle attachment of your mixer or a handheld mixer to blend all of the ingredients together until smooth. Taste to adjust seasoning and add more taco seasoning if needed.

Lay out your tortilla onto a cutting board and use a spatula to evenly disperse the mixture throughout each tortilla, including the edges. Sprinkle with crushed tortilla chips and roll tightly into a tube. Trim both ends of the wrap and cut it into four equal pieces. Use your fingers to shape each pinwheel into a circle if needed.

Repeat with the rest of the tortillas. If you have any leftover filling use it to make more. Serve on a platter and garnish with extra salsa and chopped cilantro or chives.

 

Serves 4 as appetizer.

Microwave: On a microwave-safe plate, layer the wraps between moist paper towels and heat on high for 20-40 seconds (microwaves vary in power).

Stovetop: Place a wrap in a heated skillet or pan that is lightly coated with butter or oil. Cook each side for about 30 seconds or until warm throughout.

 

For a list of Toufayan products, go to: https://toufayan.com/products/

For Toufayan products on Amazon, go to: https://www.amazon.com/stores/page/ADA899D6-6116-482C-9295-948D35B25EE0?channel=website

For more recipes, go to: https://toufayan.com/recipes/

Connect at:

https://toufayan.com/

https://www.facebook.com/Toufayan/?fref=ts

https://twitter.com/Toufayan

https://www.youtube.com/user/ToufayanBakeries

https://www.instagram.com/toufayan/

https://www.pinterest.com/toufayan/

Based in Ridgefield, N.J. with bakeries in Orlando and Plant City, Florida, the third generation of Toufayans oversees the entire process from ingredient sourcing and production to distribution. While trends come and go, high quality, fresh and authentic products are always in demand. The Toufayan family is committed to quality you can taste. Find Toufayan at www.toufayan.com and www.facebook.com/toufayan.

The Toufayan family is proud to make the finest tasting and healthiest breads for your family. They are always glad to hear from you, so if you have a moment, drop them a line at info@toufayan.com.

See: “Family Tradition Drives Toufayan Bakeries Through Pandemic,” at: https://www.gourmetnews.com/family-tradition-drives-toufayan-bakeries-through-pandemic/

Go behind the scenes with Chef George to take a look inside the Toufayan factory and see how Toufayan Wraps are made at: https://toufayan.com/how-toufayan-wraps-are-made/

See: “Toufayan Bakeries Deliciously Satisfies Keto Cravings, Expands Availability in Major Retailers Nationwide,” at: https://www.prnewswire.com/news-releases/toufayan-bakeries-deliciously-satisfies-keto-cravings-expands-availability-in-major-retailers-nationwide-301878423.html

©2023 Toufayan Bakeries® All rights reserved.

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