Visitors at the Armenian booth of the Boston Globe Travel Show (photo credit: Aram Arkun)

Armenia Appears at Major East Coast Travel Show for First Time

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By Aram Arkun

Mirror-Spectator Staff

BOSTON – Armenia had a booth at the thirteenth annual Boston Globe Travel Show from February 9 to 11 at the Seaport World Trade Center. It was sponsored by the State Tourism Committee of the Ministry of Economic Development and Investments of the Republic of Armenia with support from the Marriott Hotel of Yerevan, Armenia.

The motto of the booth was “Armenia: the land of warm hospitality.” Makar Melikyan and Lusine Shirinyan of the Embassy of the Republic of Armenia in Washington D.C. were the organizers, while a travel agent provided touristic information, and took the contact information of visitors to the booth.

On Sunday, February 11, there was an Armenian cultural performance, with duduk player Tigran “Tiko” Avetisyan as well as singers Meghri Dervartanian and Hovhannes Khacheryan, who performed two songs.

Boston area volunteers like Armine Hovhannissian, Arminé Manukyan, Sona Antonyan, Pirzu Bogossian, Anna Elmezian, and many others helped make the booth a success.

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Armenia had a special ad placement on the visitor information page of the travel show. Armenia was the only state from the Caucasus with an exhibit booth. From the general region, in addition to Armenia, Turkish Airlines had an exhibit booth. There were some 150 state and private exhibitors from all corners of the world in Boston in what was one of the largest consumer travel shows in the United States.

This was the first time the Armenian government has organized such an exhibit on the East Coast. According to Melikyan, “this Boston trade show is one of the premiere American venues for the promotion of tourism, travel and country branding. Consequently, this was an important first step for the Armenian Embassy to take in order to establish Armenia’s presence.”  Shirinyan and Melikyan added that there will be an increased Armenian presence in such venues in the United States on a regular basis in the future.

Topics: Tourism, travel
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