By Gabriella Gage
WATERTOWN — When it comes to business and brewing tea, budding entrepreneur Niara Keverian stays true to her roots. As vice president of marketing, Keverian is set to launch a new product, ZOOS Greek Iced Tea (pronounced Zeus) in March with her business partner, Kristina Tsipouras. Both Keverian and Tsipouras grew up locally, sharing a deep appreciation for their respective Armenian and Greek heritages.
While Keverian is from Medfield, her “unofficial” home, she says, has always been Watertown, where she grew up heavily involved in the Armenian community and has fond memories of participating in a variety of social and community events.
Keverian attended Armenian Sisters’ Academy in Lexington before moving on to high school and then the University of New Hampshire. She originally studied engineering, but quickly realized her passion lay elsewhere. “My father is an entrepreneur and I grew up surrounded by the spirit of entrepreneurship,” said Keverian. She said her years of performing with the Sayat Nova Dance Company and as its marketing director helped prepare her for the fast-paced and people-oriented realm of business marketing.
While earning her MBA at Babson College, she co-chaired the Babson Entrepreneurship Forum, which brought in more than 80 speakers and 800 attendees. Some of Keverian’s previous experience includes working for five years in a variety of roles for Staples corporate division, an internship with Collective Brands and working as a brand manager for Welch’s juice company.