Recipe Corner: Joseph’s Lavash BBQ Chicken & Pear Flatbread Pizza

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LAWRENCE, Mass. — Joseph’s Bakery, the leading selling brand of pita and lavash flatbreads in the U.S., is celebrating its 50th year of business with a nationwide expansion highlighted by new partnerships with Kroger, including more than 1,200 locations, and new item additions in 3,000 Walmart stores and multiple Albertsons Safeway divisions. The Original Pita, a white traditional pita bread and Joseph’s initial product offering that was first delivered fresh to Demoulas Market Basket stores in New England, has expanded in recent years to include all Ahold Delhaize USA banners, eight Albertson Safeway divisions, Meijer, Publix, Southeastern Grocers, and WinCo stores. Joseph’s top-selling Flax, Oat Bran and Whole Wheat line of pita, wraps and lavash are available for purchase throughout the U.S.

Joseph’s is selling the Original Pita that started it all in 1972 at over 15,000 stores globally. “For the past 50 years, Joseph’s has been relying on our centuries-old family recipes to craft the freshest, healthiest products for our customers, and the demand continues to grow,” said Joseph Boghos, Chief Baker, and third generation owner. “To see our traditional pita bread, the first product my grandfather Joseph made from my grandmother’s recipe, continuing to build momentum globally is a testament to our quality and timeless recipes. We could not have achieved this success without our family, dedicated employees, and our loyal customer base.”

“With our family recipes, updated modern ingredients, and technical innovation, we’ve been making authentic Middle Eastern breads for half a century. We bake in our Massachusetts headquarters and deliver around New England and the country 7 days a week, so you know your favorite Joseph’s products will be fresh, soft, and tasty, straight out of the package-and they’ll stay that way throughout their shelf life,” says Stephen Boghos, third generation owner, and Vice President of Business Development

Generations behind Joseph’s breads

Syria to America

In 1952, Joseph Boghos immigrated with his family from Damascus, Syria, to the greater Boston area. Missing the flavors of home, he recreated some of his favorite dishes in his kitchen. One of these was an authentic pita bread made from a recipe handed down through his family. In 1972, his neighbors, fascinated with the portable sandwich pocket, started asking for pita of their own. To meet the demand, he founded Joseph’s Bakery in 1972. It wasn’t long before grocery stores around New England could barely keep the bread on their shelves. After three years in a small attic apartment in Lowell, MA, the operation moved to Riverside Drive in Methuen, MA, until 1984. Joseph’s products expanded to include lavash, tortillas, wraps, pancakes, pizza dough and flatbread in a variety of grain styles from Whole Wheat to Flax, Oat Bran and Whole Wheat.

To commemorate the milestone, Joseph’s is committing to donating 50,000 packages of flatbread, pita and wraps over the next year to Lazarus House Ministries in Lawrence, MA, which provides food, shelter, clothing and advocacy services to families and individuals throughout the Merrimack Valley. The donations will support the organization’s food pantry program, which helps provide up to 1,500 families with nourishing food each week. Joseph’s has donated more than 100,000 packages of food to the organization since August 2020.

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“The industry has changed dramatically over the years, but Joseph’s commitment to providing high-quality, healthy products to customers and supporting our community has always remained the same,” said Stephen Boghos. “We are thrilled to be offering Joseph’s in thousands of new locations, making our products even more accessible nationwide.”

The Lavash BBQ Chicken & Pear Flatbread Pizza

Perfect for pizza night, grab your BBQ leftovers and make this easy recipe for a family dinner any day of the week.

Ingredients:

1 package Joseph’s Flax Lavash

1/3 cup low-fat ricotta cheese

1/2 clove minced garlic

Olive oil

Sea salt, to taste

1/2 cup chopped yellow onion

1/4 cup thinly sliced pears

1/2 cup shredded cooked chicken (or turkey), more to taste

BBQ sauce

Arugula (or watercress, baby spinach, baby kale or mixed greens)

Ranch dressing

Pita 

Pre-heat the oven to 450°F.

Combine the ricotta and minced garlic together in a small bowl. Caramelize the onions in a pan, then set aside. Thinly slice the pear to make about ¼ cup. Prepare the shredded chicken and set aside.

Add toppings: Lay lavash on a nonstick pan, drizzle with olive oil and sprinkle with sea salt. Dollop the ricotta mixture on the lavash and spread with a spatula, leaving a little bit of room around the edges. Layer on the caramelized onions and shredded chicken.

Bake for 4-6 minutes. Remove from the oven and let cool for 1-2 minutes. Drizzle on the BBQ sauce, add the arugula, and drizzle on ranch dressing as desired. Cut into slices and serve.

For this recipe, see: https://www.josephsbakery.com/recipe/bbq-chicken-and-pear-pizza/

About Joseph’s Bakery

Joseph’s Bakery, which employs over 300 employees, can be found in all 50 states in more than 15,000 stores and is growing internationally, as well as in e-commerce, including josephsbakery.com, Amazon, and Walmart.com. For more information, visit https://www.josephsbakery.com/. Joseph’s Bakery is celebrating its 50th anniversary with the nationwide expansion of its original pita bread, bringing its availability to over 15,000 stores globally, as well as a new webpage launch

Location:

30 International Way

Lawrence, MA 01843

https://www.josephsbakery.com/

References:

https://www.josephsbakery.com/josephs-50th/

https://www.yahoo.com/lifestyle/josephs-bakery-celebrates-50th-anniversary-172000862.html

https://cbs4indy.com/business/press-releases/cision/20221020NE09080/josephs-bakery-celebrates-50th-anniversary-with-nationwide-expansion-of-original-pita/

https://in-bakery.com/josephs-bakery-commemorates-50th-anniversary/

https://www.bizjournals.com/boston/news/2017/12/05/the-power-of-pita-drives-three-generations-of.html

https://www.nshoremag.com/faces-places/these-three-locally-made-baked-goods- have-national-appeal/

To celebrate their 50th Anniversary, Joseph’s launched a new webpage, filled with memories from customer testimonials to historical images.

For Joseph’s 50th Anniversary YouTube video, go to: https://www.youtube.com/watch?v=0C5IpfzA_sE

For more recipes, go to:  https://www.josephsbakery.com/recipes/

Buy online:  https://shop.josephsbakery.com/

Find a store near you to buy Joseph’s famous pita, lavash flatbreads and wraps. Look for Joseph’s flatbreads in the deli, bakery and the bread aisle.

Go to:

https://www.josephsbakery.com/find-in-store/

Can’t find a store location? Buy Joseph’s products online at Amazon.com, Walmart.com or Josephs’ online bakery.

Connect at:

https://www.facebook.com/josephsbakery/

https://twitter.com/JosephsBakery

https://www.instagram.com/josephspitabread/

https://www.pinterest.com/josephsbakery/

https://www.youtube.com/channel/UCPgJVqn01whNGttqJUB442w

© 2023 Joseph’s Bakery. All Rights Reserved.

 

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