By Edmond Y. Azadian
Globalization is the direct outcome of instant communication. The advent of cyberspace, with all its rewards, has the tendency of homogenization, leading nations and individuals to lose character and personality.
Because of the impact of globalization, young people in Seoul, South Korea and other youth at another region of the globe, say Argentina, are wearing the same brand of jeans, biting into the same kind of McDonald’s sandwiches and singing the same rap songs. It is indeed thrilling to see the world shrinking into a global village. This homogenization of tastes, however, offers the opportunity to the multi-national corporations to broaden their markets and reap ever-expanding profits.
Although many East European countries are gleefully embracing the fruits of globalization, countries of Old Europe, especially France, are worried about losing their identity. France has been fighting desperately to preserve the purity of its language in the media, resisting the use of anglisized expressions, especially the impact of the American culture in its many manifestations.
This struggle to preserve national identity has been going on for some time in France and it is one of the main topics of public discourse.
Recently a satirical novel was published in France touching some raw nerves. Many circles in France, preoccupied with the loss of national identity, have received this novel with great enthusiasm, because it has hit the spot. The novel is titled, The Return of the General, by Benoit Duteurtre, making an allusion to the return of General de Gaulle, symbol of French orgeuil (pride) to fight the
impact of globalization and to return the French people to the good old days.