By Rob Fucci
CONCORD, Mass. (Concord Journal) — Sophie Gechijian admits her first days as an entrepreneur were quite scary.
The Concord native, who works as an electronic trader in Boston, felt she could make a difference for those who crave nutrition bars. But without a background in business, she knew it could be a rough road.
“I decided to jump in and start teaching myself,” she says. “I’m figuring out every hurdle and challenge as they come.”
Those first hurdles and challenges happened on October 2018 when she launched her nutrition bar company, f(x) foods. Pronounced “function foods,” Gechijian said the goal is to make nutrition bars that “serve a greater function than just filling you up.”
The Concord-Carlisle 2012 graduate says it was hard to find a good nutrition bar on store shelves that met her requirements. She wanted a bar that was functional, tasty and healthy. She often searched for a bar that would fuel her brain, but those typically came away with an unappealing taste.